SEM Services

Search Engine Marketing

Search engine marketing (SEM) is about getting your online ads to show up on search engines when potential customers look for products or services like yours. Good SEM leads to more traffic, conversions and sales on your site—especially with Resultrix in your corner.

Our performance-based compensation model and proprietary technologies are what separate us from the pack. We charge our clients only for their results—whether it’s per visitor, per lead, per download or per sale. It’s a model we can support given our deep investment in technology and many years of experience, and one that our clients appreciate, too.

Bottom line: we don’t waste your time (or money) with mostly meaningless metrics like impressions or average positions. Instead, we focus purely on business results like number of leads, number of visitors, revenue, ROI, or however you measure your success.

SEM Services

  • Keyword research
  • Campaign mapping
  • Ad creation
  • Bid management
  • Multi-variant testing
  • Localization
  • Optimization

Today, more than 90 % of Indians use search engines as part of their decision-making process. A search marketing strategy will allow you to connect with consumers who have clearly expressed a specific need that your product or service can meet.

If you want to grow your web assets over the long-term without sacrificing short-term results, our team of search marketing experts can help you generate qualified traffic across your entire online presence. We’ll develop a strategy tailored specifically to you, to make your objectives a reality.

What we can do for you ?

  • Structure your approach and help you become more efficient
  • Acquire qualified fans and build a receptive audience
  • Choose the right tools and platforms to monitor and measure the full scope of conversations around your brand
  • Develop promotional initiatives to turn your fans into brand ambassadors
  • Create content for your social networks and manage your communities
  • Monitor sentiment around your brand and measure the ROI of your social media strategy

Community management

We’ll help you build and maintain your online communities by walking you through every step of the process, from creating a presence, to establishing your editorial style and calendar, to posting content. You’ll take control at your own pace, and we’ll help you get there with training sessions and personalized coaching.

Promotions and programs

Promotions and contests of all kinds are abundant on social media, but very few of them are able to successfully deliver masses of new and highly engaged users to your communities. By identifying promotional tactics that are appropriate for who you are and what you’re trying to achieve, we can help you grow your communities in size and loyalty.

Social media strategy and governance

With a rigorous process in place to allow you to isolate and anticipate risk, a customized social media strategy can help you build your reputation, engage your target audience and increase conversion. Depending on your needs, we can also help put in place an internal social media policy to empower your employees to help spread the word about your company.


The number of conversations happening on social media is exploding. As a result, social media monitoring has become essential for managing your brand, allowing you to better identify opportunities and manage threats. We use the best tools available on the market to carry out quantitative and qualitative analyses of the conversation around your brand, allowing us to monitor and measure the performance of your actions on social media with precision.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click) *
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions) *


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